Experience principles are a set of statements establishing how people will experience our product.

Experience principles should:

  • help us create solutions aligned with customer needs and our aspirations
  • define a "good" experience and hold us accountable for alignment
  • institute common constraints to reduce arbitrary decisions and ensure a unified direction

We consulted with a third-party design consulting firm, workshopped as a design team, and iterated based on user research, to arrive at these experience principles.

The Justworks experience is...

🌱 Growing with confidence

Because our customers want to get things right even if they don't know what "right" is, they need complex tasks made simple, expert guidance, and the right information at the right time.

🎯 Focusing on priorities

Because our customers' time and energy is valuable, they need the work of HR administration to feel effortless.

🌠 Shining in moments that matter

Because our customers care about their employees, they need help navigating through challenges and seizing opportunities during the entire employee lifecycle.

🤝 Feeling personally connected

Because our customers are human beings, they need to feel supported with empathy in every interaction.